Available for speaking & advisory

AI strategist. Innovation builder.

25 years helping organizations innovate — now focused on making generative AI actually useful for businesses. Former Amazon innovation lead. Author. Speaker.

From Amazon's innovation lab to your AI strategy

I spent 25 years inside companies like Amazon, Motorola, and Teva — not theorizing about innovation, but building the programs, running the workshops, and shipping the products.

When generative AI arrived, I realized the missing piece wasn't the technology — it was the strategic thinking. Now I help leaders stop treating AI as a science project and start treating it as a business tool.

ex-AmazonAI StrategyInnovation FrameworksAuthorSpeakerAWS Certified
Amir Elion
Trusted by teams at
Novo NordiskVolvo GroupAdobeJohnson & JohnsonKONEBooking.comAssa AbloyHusqvarnaStora EnsoDanske Bank
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AI Strategy & Advisory

Build your organization's AI playbook. From identifying high-value use cases to creating adoption roadmaps that get executive buy-in and deliver measurable results.

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Speaking & Workshops

Keynotes and hands-on sessions that demystify AI and equip your team with frameworks they'll actually use. Customized for your industry and maturity level.

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Think Big Newsletter

Weekly insights for leaders navigating AI. Leadership principles, business value frameworks, tool deep-dives, and the terminology that actually matters.

Things I'm experimenting with

I believe in building to learn. Here's what I'm tinkering with right now.

PROTOTYPE

Innovation Co-Pilot

Can 25 years of innovation methodology be encoded into an AI assistant? Testing the boundaries of AI + human creativity frameworks.

EXPERIMENT

AI-Powered Workshop Facilitation

What happens when you add real-time AI assistance to a Working Backwards workshop? Spoiler: it gets interesting.

EXPLORATION

Vibe Coding for Business

Building functional prototypes in hours using no-code and AI-assisted development. From idea to working product with plain language.

COMING SOON

Your Experiment Here

Got a wild AI idea you want to explore together? I love collaborating on experiments at the edge of what's possible.

I talk about AI the way practitioners think about it.

Not hype. Not fear. Grounded in building real things.

Available as keynotes, workshops, or multi-day programs. Each session customized to your industry and context.

Business Value with AI

A practical three-tier framework for AI value creation: boosting productivity, creating new value through AI-enhanced products, and preparing for disruption.

AI Agents — What Executives Need to Know

What agents actually are, what they can and can't do, and what the strategic implications are for your organization.

Innovate Like Amazon

The Working Backwards methodology — start from the customer and work backward. Hands-on, not a lecture about Amazon.

AI-Powered Products

From identifying a customer problem to a working prototype in hours using no-code and AI tools. Product thinking meets vibe coding.

Building Mechanisms for Scale

Good intentions don't work — mechanisms do. Repeatable processes that drive scale, quality, and continuous improvement.

Past events

Tech Arena 2026Stockholm School of EconomicsTel Aviv UniversityInnovation PioneersSwedish IP ProfessionalsStockholm Tech Show

Podcasts, press & appearances

Tech Arena 2026

EVENT2026

Marketing in the Age of AI

PODCASTDec 2025

Breakthrough Innovation: "AI Alone Won't Save You"

PODCASTDec 2025

Clicks and Brick: "Turning Ideas Into Action"

PODCASTDec 2025

Sustainability Transformations

PODCASTNov 2025

Imperfect Marketing

PODCASTNov 2025

Digital Leader Show

PODCASTOct 2025

Channel 10 Economic (Israel)

TVMay 2025

4th Brain: "AI Agents, R&D, and Innovation"

PODCASTMar 2025

Keyhole Software: "Gen AI in the Enterprise"

PODCASTAug 2024

Motivation.se: "Ge alla verktyg för innovation"

ARTICLEOct 2024

Innovate Stockholm

FEATURED